2016 Client Results Selection

Andy MorganClient Stories & Results8 Comments

It gives me great pleasure to share these four client stories because two of them aren’t mine. I had Ken translate every email back and forth between our Japanese clients for three years before letting him coach clients on his own. In hindsight, this may have been an overly lengthy training period, but coaching is not an exact science – … Read More

Crushing Online Coaching For Aesthetics, by Bryan Krahn

Bryan KrahnCoaching Lessons, Guest Articles, Training Principles12 Comments

Not long ago, I found myself getting grilled on Facebook over the concept of hypertrophy training. “Strength and hypertrophy training are the same thing,” my critic wrote, with all the passionate intensity of someone who spends a lot of time on social media but not a whole lot else. While strength and hypertrophy training are more similar than they are … Read More

Online Coaching: Nutrition and Training

I have helped hundreds of people get ripped without it taking over their lives. If you’re interested in leaving it to a professional, click to find out more.

Simplifying Your Way To Shreds – Katsu’s Story

Andy MorganClient Stories & Results24 Comments

The picture above is of a former client Katsunobu, winning his masters class (50+) bodybuilding competition. It is possible that this means even more to me than it does to him. For me it represents the culmination of three years of effort. Katsu is the first real bodybuilder to take our Japanese site seriously enough to consider competing with the minimum. I mean 2 meals … Read More

Summer Client Results Selection

Andy MorganClient Stories & Results25 Comments

I’m trying to figure out a compromise where I can still share photos & testimonials, but save you the hassle of the results page load times (and me the headache of editing that huge lot of html). I think we’re nearly there, but in the meantime, here are three recent client results that I thought might be of interest. Hope you find them … Read More

Coaching Lessons #4 – Tracking Trumps Calculations

Andy MorganCoaching Lessons30 Comments

If you are anything like me, the first time after doing your initial calculations to get your calorie/macro requirements you ran a bit of math to try to predict rates of fat-loss and started getting a little excited. Unfortunately the math doesn’t ever work out as neatly as planned, which can be disappointing, frustrating, and lead you to second guess … Read More

Coaching Lessons #3 – One bite at a time…

Andy MorganCoaching Lessons42 Comments

For the Japanese, new year is like Christmas – people gather with family and, of course, there are special foods eaten. Those green things in the image below are mochi, soft, gooey rice sweets, about the size of a large soup spoon, and every year a handful of people choke to death in front of their families after a failed attempt to … Read More

Coaching Lessons – #2, Don’t Be Afraid To Be Firm

Andy MorganCoaching Lessons26 Comments

Age: 58, Weight: 167lbs -> 165lbs, Stomach: 33.9” -> 30.0” DL 195lbs -> 335lbs, SQ 185lbg -> 225lbs, BP 155lbs -> 195lbs Though it is very hard to identify and accept for yourself, there are some cases where it is necessary to take one step backwards before you can take two steps forward. Two common situations where this is true: A guy that wants abs but doesn’t have enough lean mass … Read More