My coaching clients are studs. Superstars in their own rights, grinders that get the work done. They’re successful in other areas of their lives, and they seek me out to get their physique goals nailed.

They could figure out the nutrition and training puzzle by themselves, but they realize the value in hiring an experienced professional — optimized results, the frustration and guesswork taken out of getting them.

If you are willing to push your comfort zone to make a lasting change, I am the man with the proven track record to show you how. To find out how to get into my select group of one on one coaching clients, keep reading.

Note: You are an individual, your results will vary depending on genetics, adherence and effort.


Access to the coach of your choice, without being constrained by location.

The choice that most of us face when seeking out coaching is not between working with a world class coach online or in person. It is between working with someone world class online, or whoever is available locally.

Whether this matters depends on what you are after from your coaching.

If you are looking for someone to motivate you through your workouts, show you correct form, or diagnose and correct some imbalances or injuries, then seeking out an in-person coach is definitely the way to go. Everything else can be done equally well online, but you get access to anyone in the world this way, and therefore the standard can be much higher.

Time is precious, are you making the most of it?

People waste far too much time chasing their physique goals. Getting coached takes the frustration and guesswork out of things, which is going to make you a lot more productive in the other areas of your life.

Almost all successful people have had coaches, regardless of their field. So, if you are serious about getting your physique goals nailed then I feel it’s worth considering hiring someone, even if only once.

Take your physique to the next level.

Leave the decision making in the hands of an experienced professional.


There is a critical difference between having knowledge, and having the experience to know what to do with it and when.

  • Extensive experience – I have coached male, physique-focussed strength trainees online, via email, one to one, as my full-time job, for the last six years.
  • Proven track record – I have over 100+ client result photos and 400+ testimonials.
  • Evidence based, peer respected – I am co-author of The Muscle and Strength Pyramid books, widely recognized as being among the best in the industry. I’ve written a book on the subject of online physique coaching which is unique in the field.
  • I can afford to be honest – I attract more coaching applicants than I have time to work with, so I can afford to tell you honestly if I feel I can’t help you or not.


The Initial Set-up Phase

The aim of the setup phase is to get you making the fastest possible progress towards your goals. During the application process, we’ll have a deep initial discussion of goals and plans. If you choose to become a client the initial set-up guidance will cover:

  • Macronutrient targets, example meal templates, with customisation rules to help the food fit your preferences, including personalized meal timing suggestions for your schedule.
  • Tracking and adherence guidelines.
  • training program tailored specifically towards your goals, experience, and schedule.


The Ongoing Guidance Phase: Support, Accountability, and Motivation

Any training and diet plan will produce results for a time. But as we progress our training and dietary needs change and they need to be adapted. This is where the real skill of coaching comes in, it’s key to the whole process which is why I wrote a book about it.

  • We’ll have reassessment points every 2 weeks. I’ll make all and any necessary adjustments to your diet and training plan to keep you progressing.
  • You’ll learn how to become independent. I do not aim for repeat business, I aim for referral business. I want you to be walking around looking awesome for years so that people ask you how you did it.


Client Map

Quit second-guessing yourself.

Take the frustration and guesswork out of getting the results you are after.


Kaizen – the Japanese business philosophy of making daily, incremental improvements.

I’ve worked hard to improve the way I coach over the last six years, both in terms of style and thoroughness of the information that I deliver. The continuation of this makes my life easier, gives better results, and leads to happier clients.

I have six years of experience working with hundreds of guys just like you.

I have narrowed the subset of clientele I take on, which makes me very good at that niche. Though you may consider your personal situation a puzzle, it’s highly likely that I’ve worked with someone in a similar position before and guided them through it.

“Andy is able to write articles, debate, rub shoulders with, and coach right alongside experts with decades of formal education and tons of experience. His critical thinking skills, the ability to self-teach, and his drive to learn that allow him to do this are rare indeed.”

Eric Helms, MPhil MS CSCS Pro Natural Bodybuilder, Raw Powerlifter, Team 3DMJ Coach


Men, typically in the 28-49 year age range, experienced strength trainees.

The majority are physique-focussed individuals, most of whom are looking to lose fat. However, I’ve worked with people in all different kinds of sports and physical professions. (More specifics on this in the coaching FAQ.)

Those that I am confident I can help.

This starts with the requirements below, which keeps me working with people inside of my skill set. Further to that, if I don’t think that we can get it to work given your current set of circumstances, or if I think you need to just make a simple change rather than hire me, I’ll tell you.

Those that are prepared to focus.

My coaching is exceptionally thorough. If you aren’t prepared to focus on long and detailed emails, my coaching is not for you. If you demonstrate an inability to do so during the application process I will decline to work with you.


I do not make exceptions. Reasons for each in the FAQ below.

  • Male, over 20 years old.
  • Experience weight training.
  • Experience counting macros. (Get started here.)
  • No injuries or medical conditions. (I’m not a doctor or rehab guy.)
  • You eat meat. (I don’t work with vegetarians.)
  • You don’t use steroids.
  • You agree to follow my no-smartphone policy.

The No-Smartphone Policy

If you wish to work with me, don’t read or respond to email from me from your phone. This is a non-negotiable point.

Consultations take place via e-mail as I’ve found this to work by far the best. Our e-mails form a valuable written record and reference tool.

Aside from the difficulties of being able to work with spreadsheets, rename, resize and attach files, and it screwing up the formatting of the email chain, phones simply cripple the communication process because they make otherwise intelligent people unable to focus when reading and responding to carefully written e-mails. Eliminating phones fixes this.

“I very rarely endorse other trainers because I have extremely meticulous standards but I can honestly say, Andy’s training packages for his clients are unparalleled from anything else I have ever seen in terms of online training. He genuinely blew me away.”

Ben Carpenter, Physique Model, UK-based
Personal Trainer

Objectivity and Accountability

I’ll set the plan, leaving you to just focus on executing it


The client intake process I have developed is purposefully detailed. We’ll find out if we get along and are a good fit before any commitments are made, and this leads to better results, happier clients, more referrals, and greater job satisfaction.


Apply to the waiting list
(The form is below)


I’ll send you an application form when your turn arrives in the queue.


I’ll make a suggestion/prediction based on your goals, current physique, and training experience.


You’ll tell me your thoughts. If we agree on things I’ll then send over pricing information.


If the coaching offer and pricing is acceptable we’ll move forward. If not, just decline.


Start of coaching.

Note: You are an individual, your results will vary depending on genetics, adherence, and effort.


I keep a very small client list. Please fill out the pre-qualifying form below and I’ll email you as soon as a coaching space becomes available.

Your First Name *

Your Last Name *

Your Primary Email (please type carefully) *

↓Please confirm that you meet the client requirements mentioned above ↓

Are you male and over 20 years old? *

Are you free from any injuries and medical conditions that prevent you from training? *

Are you a natural trainee? *

Do you agree to not email me from your smartphone? *


For any question regarding the reasons for the coaching requirements please see this page.

Three months minimum commitment coaching from me, a lifetime to yourself. Average client retention time is currently 5 months. You’ll need to check in every two weeks on Saturdays via email, attaching the tracking spreadsheet that we’ll use to log body measurements, weight, and training data. You’ll need to write me a brief email letting me know how you feel you’re getting on, and any concerns you have.

My monthly fee is around the cost of an average new car payment. Pricing is the same for all, however, I would like to have a conversation and make a suggestion and prediction for you first before discussing specifics. This helps us to see if we are compatible and will get along, and it helps me to demonstrate value and how thorough I am.

There’s no obligation to work with me after applying. However, if you are choosing a coach based on price, I will not be the cheapest.

It helps me to distinguish myself and demonstrate to you how thorough I am. It stops people from coach shopping based on price. I want to work with people that have decided they want to work with me after reading my work.

I use a PayPal business account. It’s a simple, secure, and efficient system for both you and I to set up recurring bi-weekly payments.

Fat loss happens quicker than muscle growth. Therefore, those primarily focused on fat loss will see faster changes than those focused on muscle growth. I’m good at making initial estimations appropriate calorie and training setting, however, it takes me longer to get things right for some people than others. This is because metabolic variability to calorie surplus or deficit conditions differs between individuals. For this reason, I don’t do one-off consultations. Adjustments, as you progress and adapt, are essential to continued success.

Recreational physique-focussed trainees make up the majority of clients. Coaches and personal trainers make up the second largest category. Military, MMA/BJJ competitors, actors, physique magazine models, and a few stage-competing bodybuilders (drug free, regional-level).

Absolutely. These will all be discussed before you become a client.