Are you ready to leave the frustration behind?

My coaching clients are successful in other areas of their lives, and they seek me out to get their physique goals nailed.

Sure, they could figure out the nutrition and training puzzle by themselves, but they realize the value in hiring an experienced professional.

If you are willing to push your comfort zone to make a lasting change, if you are ready to make a serious investment to hire one of the best to keep you accountable, if you are prepared to put your money where your mouth is so that you follow through on that commitment, I am the man with the proven track record to show you how.

To find out how to get into my select group of one on one coaching clients, keep reading.

Note: You are an individual, your results will vary depending on genetics, adherence and effort.


Access to the coach of your choice, without being constrained by location.

Almost all successful people have had coaches, regardless of their field.

However, the choice that most of us face when seeking out coaching is not between working with a world-class coach online or in person; it is between working with someone world-class online, or whoever is available locally.

Whether online coaching is for you depends on what you are after.

If you are looking for someone to motivate you through your workouts, show you correct form, or diagnose and correct some imbalances or injuries, you need to seek someone out locally.

If you are looking for help you determine the right path, set up a personalized nutrition and training plan, keep you accountable, and tweak these things to ensure you keep progressing towards your goals; then online coaching is worth consideration.

Take your physique to the next level.



  • Extensive experience – There is a critical difference between knowledge and the experience to know what to do with it. I have coached male, physique-focussed strength trainees online, via email, one to one, as my full-time job, since 2011.
  • Proven track record – I have over 100+ client result photos and 400+ testimonials.
  • Evidence-based, peer respected – I am co-author of The Muscle and Strength Pyramid books, widely recognized as being among the best in the industry. I’ve written a book on the subject of online physique coaching which is unique in the field. My work has been translated into six languages.
  • I can afford to be honest – I attract more coaching applicants than I have time to work with, so I can afford to tell you honestly if I feel I can’t help you or not.


The Initial Set-up Phase

The aim of the setup phase is to get you making the fastest possible progress towards your goals. During the application process, we’ll have a deep initial discussion of goals and plans. If you choose to become a client the initial set-up guidance will cover:

  • Macronutrient targets, example meal templates, with customisation rules to help the food fit your preferences, including personalized meal timing suggestions for your schedule.
  • Tracking and adherence guidelines.
  • training program tailored specifically towards your goals, experience, and schedule.


The Ongoing Guidance Phase: Support, Accountability, and Motivation

Any training and diet plan will produce results for a time. But as we progress our training and dietary needs change and they need to be adapted. This is where the real skill of coaching comes in, it’s key to the whole process which is why I wrote a book about it.

  • We’ll have reassessment points every 2 weeks. I’ll make all and any necessary adjustments to your diet and training plan to keep you progressing.
  • You’ll learn how to become independent. I do not aim for repeat business, I aim for referral business. I want you to be walking around looking awesome for years so that people ask you how you did it.


Client Map

Quit second-guessing yourself.

Take the frustration and guesswork out of getting the results you are after.


Kaizen – the Japanese business philosophy of making daily, incremental improvements.

I work to continually improve the way I coach, both in terms of style and thoroughness of the information that I deliver. These consistent little changes add up to a big difference for you – better results and a greater satisfaction from attaining them.

I have over six years of experience working with hundreds of guys just like you.

I have narrowed the subset of clientele I take on, which makes me very good at that niche. Though you may consider your personal situation a puzzle, it’s highly likely that I’ve worked with someone in a similar position before and guided them through it.

“Andy is able to write articles, debate, rub shoulders with, and coach right alongside experts with decades of formal education and tons of experience. His critical thinking skills, the ability to self-teach, and his drive to learn that allow him to do this are rare indeed.”

Dr. Eric Helms, PhD MPhil MS CSCS Pro Natural Bodybuilder, Raw Powerlifter, Team 3DMJ Coach


Men, typically in the 28-49 year age range, experienced strength trainees.

Executives and entrepreneurs who are serious physique-focussed recreational trainees make up the majority of clients. Coaches and personal trainers make up the second largest category.

I have worked with military professionals, MMA competitors, actors, magazine models, and a few stage-competing bodybuilders (drug-free, regional-level).

Those that I am confident I can help.

This starts with the eligibility requirements below, which keeps me working with people inside of my skill set. Further to that, if I don’t think that we can get it to work given your current set of circumstances, or if I think you need to just make a simple change rather than hire me, I’ll tell you.

Those that are prepared to focus.

My coaching is exceptionally thorough. If you aren’t prepared to focus on long and detailed emails, my coaching is not for you. If you demonstrate an inability to do so during the application process I will decline to work with you.


I do not make exceptions. Reasons for each in the FAQ below.

  • Male, over 20 years old.
  • Experience weight training.
  • Experience counting macros. (Get started here.)
  • No injuries or medical conditions. (I’m not a doctor or rehab guy.)
  • You eat meat. (I don’t work with vegetarians.)
  • You don’t use steroids.
  • You agree to follow my no-smartphone policy.

The No-Smartphone Policy

If you wish to work with me, don’t read or respond to email from your phone. 

Consultations take place via e-mail as I’ve found this to work by far the best. Our e-mails form a valuable written record and reference tool.

Aside from the difficulties of being able to work with spreadsheets, rename, resize and attach files, and it screwing up the formatting of the email chain, phones simply cripple the communication process because they make otherwise intelligent people unable to focus when reading and responding to carefully written e-mails.

Eliminating phones fixes this. It is a non-negotiable point.

“I very rarely endorse other trainers because I have extremely meticulous standards but I can honestly say, Andy’s training packages for his clients are unparalleled from anything else I have ever seen in terms of online training. He genuinely blew me away.”

Ben Carpenter, Physique Model & Coach


The client intake process I have developed is purposefully detailed. We’ll find out if we get along and are a good fit before any commitments are made, and this leads to better results, happier clients, more referrals, and greater job satisfaction.


Fill out the pre-qualifying form below.


I’ll send you an application form with some questions.


I’ll make a suggestion/prediction based on your goals, current physique, and training experience.


You’ll tell me your thoughts. If we agree on things I’ll then send over pricing information.


If the coaching offer and pricing is acceptable we’ll move forward. If not, just decline.


Start of coaching.

Note: You are an individual, your results will vary depending on genetics, adherence, and effort.


Please fill out this pre-qualifying form.

Your First Name *

Your Last Name *

Your Primary Email (please type carefully) *

Are you male and over 20 years old? *

Are you free from any injuries and medical conditions that prevent you from training? *

Are you a natural trainee? (No steroid use) *

Do you agree to not email me via your phone? (If you have not read this policy please scroll up to the requirements.) *


For any question regarding the reasons for the coaching eligibility requirements please see this page.

Fat loss happens quicker than muscle growth. Therefore, those primarily focused on fat loss will see faster changes than those focused on muscle growth. 

You can see over 100 client results photos on the results page which will give you a better idea.

Note that there is metabolic variability to calorie surplus or deficit conditions between individuals, so it can take a few weeks longer for some than others. – Adjustments, as you progress and adapt, are essential to continued success.

Three months minimum. On average, I work with clients for 8 months.

Every two weeks on Saturday, you’ll check in via email, attaching the tracking spreadsheet that we’ll use to log body measurements, weight, and training data. You’ll need to write me a brief email letting me know how you feel you’re getting on, and any concerns you have.

This is expensive and exclusive. If you are on a budget, this is not for you, but I welcome you to check out my other resources.

To give you an idea, my monthly fees start from a little higher than the cost of an average new car payment in the US. (Google it.)

Why do you not discuss pricing specifics first?

Pricing is the same for all, however, I would like to have a conversation and make a suggestion and prediction for you first before discussing specifics.

This helps us to see if we are compatible and will get along, and it helps me to demonstrate value and how thorough I am.

I use a PayPal business account. It’s a simple, secure, and efficient system for both you and I to set up recurring bi-weekly payments.

Absolutely. These will all be discussed before you become a client.

Ready to leave the frustration behind?


Joe – USA

“Crazy to think this is my 12 week update and the end of this journey. I am more than happy with the results that we were able to achieve and I can certainly appreciate the before and after pictures. I really couldn’t have asked for a better motivator and coach, your service is worth every penny. I wish you continued success with your business and personal life, thanks again Andy.”

John – USA

“I’ve worked with several ‘big name’ internet trainers/coaches. ALL of their programs and diets produced results initially. The problem for me was that those programs required increasing amounts of gym time and caloric restriction to either maintain or produce further results. I had to be honest with myself about the amount of time I could spend in the gym and how many chicken salads with plain baked potatoes I could eat…”




Apply now