Podcast Interview #9 – Mark Fisher on Embracing Weirdness and Fostering a Unique Culture to Build NYC’s Most Profitable Gym

Mark Fisher on the Rippedbody.com Podcast Owner of Mark Fisher Fitness

Subscribe on iTunes or Stitcher.

Mark is the man behind Mark Fisher Fitness, a unique gym in New York City. Actually, as Mark will tell you, it’s not a gym, it’s a club house, they don’t have members, they have ninjas, Mark is the ninja master, and their tagline is Serious Fitness for Ridiculous Humans.

Now if all of this sounds a bit weird, that’s because it is. But embracing weirdness is what has catapulted Mark’s gym to huge success over the last five years. In terms of profit per square foot, it’s the most successful Gym in NYC, which likely makes it one of the most successful gyms in the world. Mark has achieved this by building a unique and vibrant culture, and in this interview, we take a deep dive into exactly how and why he did that.

Listen or download this episode on Soundcloud. (Direct RSS feed URL for other players.)

Show notes

  1. How Mark got into the fitness industry and starting a gym.  [0’30]
  2. Our first year we did $1mil in revenue. Then we did $2mil in the second year, $3mil in next, $4mil the next…”[7’14][7’14]
  3. How Mark has created this success [8’30]
  4. “It’s like a human behavioral change experiment that’s pretending to be a business.” [9’40]
  5. “We set a high bar for ourselves and we don’t always make it. That is where all growth can happen.” [14’30]
  6. The way Mark used 6-week transformation contests to build Mark Fisher Fitness. [17’00]
  7. Mark talking about how they split the client education by personality types and experience level. [20’00]
  8. “We’re all a lot more affected by our environment than is maybe immediately apparent.” [25’00]
  9. On the accidental creation of ‘Fitness Friends Summit’ in Mexico. [29’00]
  10. What would you write on a billboard in Times Square? [38’00]

Selected links

Thank you for listening! – Andy and Mark

Get The RippedBody.com Starter Kit:

Complete_diet_set-up_guide_3d_cover_small_1

1. Macro calculator
2. 'The Complete Guide To Setting Up Your Diet' book
3. Email course on the 5 biggest set-up mistakes people make.

(Yes, it's all free.)

Zero spam. Unsubscribe at any time. Powered by ConvertKit

The Last Shred 3D Cover - Large

Find my 'Complete Guide To Setting Up Your Diet' book useful?

↓ Take your physique to the next level ↓

The Last Shred: How To Adjust Your Diet Like A Pro To Achieve Single Digit Body Fat

Stop second guessing yourself.

→ 77 pages, Real data from 5 clients guided to shreds

You owe it to yourself to at least take a look →

About the Author

Andy Morgan

I am the founder of RippedBody.com, this is my sincere effort to build the best nutrition and training guides on the internet. Some readers hire me to coach them, which I've been doing online, via email, for the last six years. If you're interested in individualized, one-on-one nutrition and training coaching to help you crush your physique goals, let's start the conversation.

Be the next success story:

Experience professional, online coaching

Find out more

Question welcomed. (Over 16,000 answered)

Comment rules:
  • Please check the FAQ first. / Keep questions on topic.
  • Write clearly and concisely. / Click reply when responding.
  • Please do not post your diet calculations or training program and ask me to critique it. Answers depend on context beyond the scope of how I wish to use the comment functionality on this site. You can hire me for coaching here.

Your email address will not be published. Required fields are marked *