Mark is the man behind Mark Fisher Fitness, a unique gym in New York City. Actually, as Mark will tell you, it’s not a gym, it’s a club house, they don’t have members, they have ninjas, Mark is the ninja master, and their tagline is Serious Fitness for Ridiculous Humans.
Now if all of this sounds a bit weird, that’s because it is. But embracing weirdness is what has catapulted Mark’s gym to huge success over the last five years. In terms of profit per square foot, it’s the most successful Gym in NYC, which likely makes it one of the most successful gyms in the world. Mark has achieved this by building a unique and vibrant culture, and in this interview, we take a deep dive into exactly how and why he did that.
Thank you for listening! – Andy and Mark
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