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Andy Morgan

Hi, I'm Andy. For the majority of my 20s, I was brainwashed by the fitness industry. I write guides to help people avoid the same path of frustration. ⠀ Some readers asked me to help them, so I started coaching online. This has been my full-time profession for the past 8 years. I have written a few well-known books since then, but my passion is helping clients. ⠀ Most people at the top of their game have coaches. If you're ready to put the work in to change your physique for good, I've written details about my unique style of coaching here.

Debunking ‘The Game Changers’ Netflix Documentary

Netflix has dropped a giant turd on my industry again. Another piece of content designed to get people in a flap and drive up their subscriber numbers. I’m talking about the very pro-vegetarian/vegan documentary, The Game Changers, which was released on Netflix recently. I’ve had a lot of questions about…

What is Realistic Progress While Cutting?

In this article, I argue that focusing on strength alone can lead to poor training decisions, and I break reader hearts by explaining that yes, true progress becomes increasingly difficult the leaner we get and I give guidelines on when that’s likely to be. Dieting, cutting, shredding the fat off…

The Reverse Dieting Myth

Reverse dieting — the latest thing the fitness kids have decided to flex their orthorexia about. I thought this shit had died a few years ago, but alas, I’m getting a fair few questions about recently, so let me put this one to bed before explaining how to finish a…

How to Hit Your Macro Targets When You Fall Short

If you keep finding yourself frustratingly short of hitting one or two of your macros at the end of the day, this guide will teach you how to fix that. The implicit assumption I’m making is that you understand the benefits of focusing on macro targets, have calculated your macros, learned…

How to Avoid Protein Powder Scams [Checklist + Examples]

Here’s a little protein powder scam that few people know about: supplement manufacturers dumping cheap ingredients into their powders so that they can pass tests to claim a higher protein content than they truly have. Scandalous, right? Well, that’s the supplement industry for you. Here’s how it happens and what to…

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