Podcast Interview #3: Greg Nuckols on Lifting Heavy Things, Business Ethics, Beer and Music

Greg Nuckols Squatting heavy weight natural lifter

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Greg is a world record holding powerlifter, bearded-wonder, exceptional writer, craft beer connoisseur, and owner of Strengtheory.com.  Greg’s site has exploded in popularity over the last year due to the quality and originality of the writing. His best lifts including 755-pound squat, 475-pound bench and 725-pound deadlift (so over 1900 pounds total). He holds one all-time world record, he used to have two more but those were beaten in the last year, and I know he is itching to get those back.

Greg is a borderline genius (SATs scores of 1600), has a heart of gold, is set to do great things in this industry, and I’m proud to call him a friend. I hope you enjoy this somewhat rambling conversation. We cover a lot of topics, not just on lifting, but on business, ethics, beer and Greg’s terrible taste in music.

Listen or download this episode on Soundcloud. (Direct RSS feed URL for other players.)

Show notes

  1. Greg’s surprising music taste confession
  2. On beards & hipsterism
  3. Q) What do you do? – “I try my hardest to not sound like a drug dealer”
  4. Stephen Hawking, Wall-E, Big Boys Aren’t Afraid To Cry
  5. Greg’s lifting world records & how genetics played their role
  6. ‘The Art of Lifting’ and ‘The Science of Lifting’ – Greg’s books
  7. The credibility hit we take when recommending fitness products
  8. Q) If you could change one thing about the industry, what would it be and why? – “More Transparency”
  9. The power of honesty – “When I started doing everything wrong with my website is when things started taking off.”
  10. Don’t do this for the money – “If you computed my hourly earnings over that2.5-yearr span, even taking out all the social media stuff, I guarantee you I’ve averaged less than $3 an hour. You have to embrace the grind. You have to love what you are doing. If money is what drives you, you’re going to have a bad time.”
  11. Sleep & stress – “The two best strength gain periods of my life were where I was sleeping an average of 11 hours a day.”
  12. Greg answers this commonly asked question: “If you know what you are doing with your training, why aren’t you any stronger than you were two years ago?”
  13. The importance of ‘buy-in’
  14. Andy’s ultimate buy-in tool to get Greg shredded… and why it fell through.
  15. Beer talk. “I don’t make enough money to become an alcoholic drinking the beer that I like to drink.”
  16. The importance of training environment for strength and muscle gains. “The longer that you can think of yourself as weak, the less chance there for your brain to get in the way of you continuing to make progress, and I think that is a big benefit of training in a gym with really strong people.”
  17. “Beating my hero, Tavis Mash, flipped a switch. ‘I went from thinking, ‘I’m done,’ to ‘I can do anything!'”
  18. How taking fake steroids can gain us size and strength if we believe they are real.
  19. Why it’s sometimes best to turn down business.

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Andy Morgan

I am the founder of RippedBody.com, this is my sincere effort to build the best nutrition and training guides on the internet. Some readers hire me to coach them, which I've been doing online, via email, for the last six years. If you're interested in individualized, one-on-one nutrition and training coaching to help you crush your physique goals, let's start the conversation.

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