Greg Nuckols on Lifting Heavy Things, Beer, & Business Ethics

Greg Nuckols Squatting heavy weight natural lifter

Subscribe on iTunes or Stitcher.

Greg is a world record holding powerlifter, bearded-wonder, exceptional writer, craft beer connoisseur, and owner of  Greg’s site has exploded in popularity over the last year due to the quality and originality of the writing. His best lifts including 755-pound squat, 475-pound bench and 725-pound deadlift (so over 1900 pounds total). He holds one all-time world record, he used to have two more but those were beaten in the last year, and I know he is itching to get those back.

Greg is a borderline genius (SATs scores of 1600), has a heart of gold, is set to do great things in this industry, and I’m proud to call him a friend. I hope you enjoy this somewhat rambling conversation. We cover a lot of topics, not just on lifting, but on business, ethics, beer and Greg’s terrible taste in music.

Listen or download this episode on Soundcloud. (Direct RSS feed URL for other players.)

Show notes

  1. Greg’s surprising music taste confession
  2. On beards & hipsterism
  3. Q) What do you do? – “I try my hardest to not sound like a drug dealer”
  4. Stephen Hawking, Wall-E, Big Boys Aren’t Afraid To Cry
  5. Greg’s lifting world records & how genetics played their role
  6. ‘The Art of Lifting’ and ‘The Science of Lifting’ – Greg’s books
  7. The credibility hit we take when recommending fitness products
  8. Q) If you could change one thing about the industry, what would it be and why? – “More Transparency”
  9. The power of honesty – “When I started doing everything wrong with my website is when things started taking off.”
  10. Don’t do this for the money – “If you computed my hourly earnings over that 2.5-year span, even taking out all the social media stuff, I guarantee you I’ve averaged less than $3 an hour. You have to embrace the grind. You have to love what you are doing. If money is what drives you, you’re going to have a bad time.”
  11. Sleep & stress – “The two best strength gain periods of my life were where I was sleeping an average of 11 hours a day.”
  12. Greg answers this commonly asked question: “If you know what you are doing with your training, why aren’t you any stronger than you were two years ago?”
  13. The importance of ‘buy-in’
  14. Andy’s ultimate buy-in tool to get Greg shredded… and why it fell through.
  15. Beer talk. “I don’t make enough money to become an alcoholic drinking the beer that I like to drink.”
  16. The importance of training environment for strength and muscle gains. “The longer that you can think of yourself as weak, the less chance there for your brain to get in the way of you continuing to make progress, and I think that is a big benefit of training in a gym with really strong people.”
  17. “Beating my hero, Tavis Mash, flipped a switch. ‘I went from thinking, ‘I’m done,’ to ‘I can do anything!'”
  18. How taking fake steroids can gain us size and strength if we believe they are real.
  19. Why it’s sometimes best to turn down business.

Key links

Get The Starter Kit:

Complete diet set up guide 3d cover small 1

Subscribe to our updates and get access to:

1. Macro calculator
2. 'The Complete Guide To Setting Up Your Diet' book
3. Email course on the 5 biggest set-up mistakes people make.

(Yes, it's all free.)

I take your privacy seriously. No spam. Unsubscribe at any time. Powered by ConvertKit

The Last Shred 3D Cover - Large

Find my 'Complete Guide To Setting Up Your Diet' book useful?

↓ Take your physique to the next level ↓

The Last Shred: How To Adjust Your Diet Like A Pro To Achieve Single Digit Body Fat

Stop second guessing yourself.

→ 77 pages, Real data from 5 clients guided to shreds

You owe it to yourself to at least take a look →

About the Author

Andy Morgan

Hi, I'm Andy, co-author of the highly-acclaimed 'Muscle and Strength Pyramid' books and founder of This site is my sincere effort to build the best nutrition and training guides on the internet. Some readers hire me to coach them, which I've been doing full-time, online, for the last seven years. If you're interested in individualized, one-on-one coaching to help you crush your physique goals, let's start the conversation. (You can read more about Andy here.)


  1. Leonardo Martins says:

    Good morning Andy. I have some questions. Do Crossfit in the morning (8:00 am) and lunch only 24:00 / 13:00. This is done Monday workout Tuesday. Wednesday rest. Thursday and Friday repeats the same, totaling 4 workouts p / week. After dine 19:30 / 20:00. Ideally, in my case, eating right after training (carbohydrates) or can only eat at lunch? Because then I come at this time I get 16 hours of fasting. I Paleo diet and am having difficulty eating carbohydrates (444 grams) for me is much heheheheheh. But get there. I am wanting to eat raisins (if you can) after lunch and dinner. In my case, Crossfit, training and rest times, and what I could guide me? Goal is to have ripped body. Today with 76 kg, 1.74 meters and fat percentage of 12 to 13%. Since I thank you.
    Sorry English but I sought help from translator and do not know if understood well. I’m from Brazil.

    1. Andy Morgan says:

      Hi Leonardo, thanks for the questions. All covered in this detailed set up guide. It’s a 5 part series, this is the fourth part for you as that is what you seem most interested in right now, but you’ll probably want to check out the previous ones also.
      How To Set Up Your Diet: #4 Meal Timing & Frequency, Calorie & Macro Cycling

      Ah and yes, raisins are perfectly fine.

      Or… there’s a Portugese version of this site here. 😉

  2. Brandon Rasmussen says:

    Enjoyed the podcast. Greg seems like a cool guy. Not to nerd out too hard, but the “She’s the Apollo to my Dionysus.” Pretty sure that was a Nietzsche reference.

    1. Andy Morgan says:

      Brandon, thanks glad you enjoyed it. Greg is exceptionally smart, so it wouldn’t surprise me. I haven’t read anything by Nietzsche, a ton of biographies, business books, but nearly everything else has to be forced on me.

  3. Ark says:

    Just secured some time this morning to listen the podcast.
    I enjoyed everything about the dialog: the lightness, the deepness and the friendly humor!

    1. Andy Morgan says:

      Thanks Ark. That’s the style I’m going for, I want to let the guest shine.

  4. Adam Trainor says:

    Greg Nuckols: most unassuming guy in fitness. Great listen. It’s so humanizing to hear people speak genuinely. Also, does this mean I can admit now that I like Shakira?

    1. Andy Morgan says:

      Let’s pretend this is a judgement free zone Adam. Anything else you would like to confess to? 🙂

      1. Adam Trainor says:

        Aw, man. I thought I sent that message privately.

  5. anymanfitness says:

    Really interesting hearing the two of you chat about the industry, Andy. Cheers – enjoyed the interview.

    1. Andy Morgan says:

      Glad you liked it Jason.

  6. tehlolcat says:

    “The first time I grow a beard I was twelve…”

    1. Andy Morgan says:

      Ha, yeah. I was 31.

Questions welcomed. (Over 16,000 answered)

For the sake of other readers, please:
  • Keep questions on topic,
  • Write clearly, concisely, and click reply when responding,
  • Don't post diet calculations or full training plans asking me to critique them as it depends too heavily on context.

This site uses Akismet to reduce spam. Learn how your comment data is processed.