Crushing Online Coaching For Aesthetics, by Bryan Krahn

Bryan KrahnCoaching Lessons, Training PrinciplesLeave a Comment

Bryan Krahn - Profile (Blue steel) -

Bryan Krahn - Blue Steel Profile shot -

Not long ago, I found myself getting grilled on Facebook over the concept of hypertrophy training. “Strength and hypertrophy training are the same thing,” my critic wrote, with all the passionate intensity of someone who spends a lot of time on social media but not a whole lot else.

While strength and hypertrophy training are more similar than they are disparate (especially for newbie lifters, which my critic clearly was), the differences become noticeable the further you travel along the development curve.

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Introducing the Diet Adjustments Mini Mastery Course

Andy MorganMaking Adjustments, News & Site Introductions7 Comments

Diet Adjustments Mastery Course - Welcome Mat

Diet Adjustments Mastery Course - Welcome Mat

This is a free, 7 part email course I’ve put together summarizing all the key points of dietary fine tuning.

In my complete nutrition set-up guide I explained how to set your calorie targets, macros, and choose your meal timing. This covers the ‘how’ and the ‘when’ of making fine tune adjustments to your diet to keep you progressing.

6000 people have already taken this, the feedback has been excellent. Opt-in to receive it here.

Why I paid $10k to make us a .COM

Andy MorganNews & Site Introductions22 Comments Logo becomes .com!

Because that’s what it cost after I negotiated the price down… is the answer. But why I’d decided to do so despite the cost and how I wrestled with it is the story.

This name change is an emotional move for me but definitely a positive one for our community. I thought the .jp domain would help me get more Japanese readers five years ago when I was writing in both languages, trying to bridge the information gap between the English-speaking world and Japan.

I failed so badly it was comical…

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Mindless Eating: How to Make Healthier Choices Without Thinking

Patrick UmphreyUseful Diet Theory6 Comments

Coach Patrick Umphrey - Profile

Coach Patrick Umphrey - Profile

I want to tell you about a powerful tool that often goes neglected among both fitness enthusiasts and people who are just beginning to diet. Imagine that you’re in the following situation:

You come home from work. You’re exhausted. You’re hungry. You’ve had a long and stressful day and you just don’t feel like doing anything other than sitting around. You certainly don’t feel like cooking.

Your roommate (wife/husband/etc.) picked up burgers and fries from your favorite local restaurant. The food smells amazing, and your mouth is watering. This is just what you wanted.

You have one choice: Do you eat the cheeseburger, or do you not eat the cheeseburger.

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The Muscle & Strength Pyramid Books – Now On Sale

Andy MorganNews & Site Introductions20 Comments

Muscle and Strength Pyramid Chapter Title Athlete Collage (m)

Muscle and Strength Pyramid Chapter Title Athlete Collage (m)

So, some good news. The Muscle & Strength Pyramid books that I’ve been working away on for the last four months with Eric Helms and Andrea Valdez are now available.

If you are interested in accessing the exact breakdown of how Eric Helms, one of the world’s leading natural physique and powerlifting coaches, gets the results for his athletes that he does so that you can apply it to your own nutrition plan and training, then make sure you check these books out.

The Nutrition book runs 130 pages, the training book is over 170 pages, packed full of programs. They are available individually, or as a set, and we’re offering free lifetime updates for people who choose to get both.

We’ve been fortunate enough to have Alan Aragon, Lyle McDonald, Mike Zourdos, Greg Nuckols, and Bret Contreras read them and provide feedback before their release to make sure they are on point. I’m very proud of what we’ve put together, and I hope you take as much away from them as I did in making them.

Download a free 50 page sample, watch the full video lecture series for free, or find out more about purchasing them here.

A Quick Guide To Estimating Body-fat Percentage

Andy MorganKey Set-up39 Comments

How To Calculate Body-fat Percentage
How To Calculate Body-fat Percentage

Finding your body-fat percentage is an imprecise endeavor.

The methods that we generally have available to measure it range from being ‘acceptably accurate’ to ‘very poor,’ and they are nearly all useless for tracking changes over time. – They’re all marketed as being really accurate of course, but that’s just because people are after your dollars.

The lack of a guide on this site to help you find this has been something that has bugged me for some time, however it seems like I’ve found a fix for that – a quick calculation to help you to get a good estimation of your body-fat percentage that can be used to help you set up your diet more precisely.

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Inside The Mind Of A Diet Coach

Andy MorganNews & Site Introductions39 Comments

Adjustments Manual Different Device Display Demo
The Last Shred - Different Device Display Demo

Buy it now → 

The last four years have been something of a rollercoaster journey for which I have you, the readers to thank.

Whether you have actually hired me or just sent me an e-mail to tell me your story and say thanks, whether you have peppered me with questions in the site comments, shared on Facebook, or just simply silently lurked and clicked through my articles – I am grateful because it has all helped to keep me fed, watered, motivated and doing what I love.

I’ve taken the last 6 months off from coaching to work on improving the information on the site. This break is turning out to be a little longer than I originally anticipated as I have been getting a little carried away having fun with it, and before coming back to the coaching I wanted to really give it my all and give as much back as I can.

I’ve emptied my head – my coaching systems and philosophies – into a book for those that may be interested.

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Podcast Interview – Eric Helms on Coaching & Making Adjustments

Andy MorganPodcast Interviews4 Comments

Eric Helms 3DMuscleJourney Podcast
Eric Helms 3DMuscleJourney Podcast subscribe_on_itunes_badgeSubscribe-on-Stitcher-button-medium

Eric Helms is a coach, athlete, author, and educator. As a part of the 3DMJ Team he coaches drug-free strength and physique competitors at all levels. Eric has competed since the mid 2000’s in natural bodybuilding, unequipped powerlifting and recently in Olympic lifting. He earned pro status as a natural bodybuilder with the PNBA in 2011 and competes with the IPF at international level events as an unequipped powerlifter.

In this interview I pick Eric’s brain about his online coaching practice. We go into detail on two topics that I believe are the most under-discussed in the industry – progress tracking and the adjustment decision making process. Eric explains exactly what data he looks at, and the different principles that he applies when making decisions for his powerlifting and bodybuilding clients.

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