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Coaching Lessons

Crushing Online Coaching For Aesthetics, by Bryan Krahn

Not long ago, I found myself getting grilled on Facebook over the concept of hypertrophy training. β€œStrength and hypertrophy training are the same thing,” my critic wrote, with all the passionate intensity of someone who spends a lot of time on social media but not a whole lot else. While…

Coaching Lessons #4 – Tracking Trumps Calculations

If you are anything like me, the first time after doing your initial calculations to get your calorie/macro requirements you ran a bit of math to try to predict rates of fat-loss and started getting a little excited. Unfortunately the math doesn’t ever work out as neatly as planned, which…

Sustainability Is Key to Long Term Jaw-Dropping Physique Change

For the Japanese, new year is like Christmas – people gather with family and, of course, there are special foods eaten. Those green things in the image below areΒ mochi,Β soft, gooey rice sweets, about the size of a large soup spoon, and every year a handful of people choke to death…

Why as a Coach You Must Not Be Afraid to Be Firm

Though it is very hard to identify and accept for yourself, there are some cases where it is necessary to take one step backwards before you can take two steps forward. Two common situations where this is true: 1. A guy that wants abs but doesn’t have enough lean mass…

A Client Lesson on Not Missing the Bigger Picture

It is the practical experience of working with clients that allows me to write the guides on the site. However, in trying to keep them science based but immediately applicable to most people in most situations, I miss out on covering some fascinating individual learning points from working with people.…

What Makes A Good Diet Coach?

In the article What is the Value of an Online Diet Coach?Β I talked about the specific benefits I think working with an online coach holds vs one you can hire locally. This article focuses more on the specifics of what I personally do and my thoughts on what I feel…

What Is The Value Of An Online Diet Coach?

Most personal trainers you’ll meet at your local gym want you as a customer for life. I don’t. I think that is a shitty business model. – Keep you confused, never explain things fully, always make it seem difficult so that you feel that you need them and keep coming…

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