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Please keep questions on topic, write clearly, concisely, and don't post diet calculations.

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Alan
Alan
October 13, 2016 19:07

Andy, I’d love for you to expand on the prodding! Do tell?

Sven
Sven
October 9, 2016 05:19

Wow, thanks for this article.
It hit me on many biases. First of all, I didn’t knew that Bulletproof coffee was that bad, but probably the authority bias and social proof of Dave Asprey let my brain into believing him. Sometimes it’s hard to find the right information if you don’t research the resources. Especially if you know how the brain works, masses are so easily influenced by authority figures doing irrational shit. That’s why I really enjoyed reading cialidini’s book Influence.

Thanks for this post!
Sven

Andy Morgan
Admin
Andy Morgan
October 10, 2016 15:13
Reply to  Sven

Most welcome Sven, thanks for taking the time to comment.

Shawn B. Phillips
Shawn B. Phillips
October 4, 2016 06:32

Great stuff from Alan, as always. Appreciated the reminder.

It’s always good to be reminded that I am not alone in my disdain for this sort of shenanigans. Some times I do forget it’s not just me against the world. Certainly, I have let some of them get under my skin more than I should have.

Yes, of course, Bullet-nuts Dave tops my list of nonsense nuts. Uggg…

Alas, I like the “savable minority” — which is my reminder to save those who want to be saved. It is a great certainty that much of the world wants to believe in the magic and actually prefers the fantasy to the truth. No one can save them until they choose to grab the rope and pull themselves out of the darkness and fantasy.

Great reminder to dissect the BS not the BS’er… I will do well to remember this. Haaa…

Thanks!

To Your Full Strength,
Shawn

Andy Morgan
Admin
Andy Morgan
October 4, 2016 11:26

Thanks Shawn for taking the time to write Shawn, fully agree.

Alan
Alan
September 20, 2016 16:48

This is an excellent post. The challenge is living in a two-second information age where it’s easier to communicate and sell BS. Countering this can require more detail than some are willing to engage with. Soundbites vs. evidence.

The other major barrier is dogma, which is why I think no.4 was spot on. Paraphrasing Alan – “everyone eats, so everyone is an expert” – it also means that diet/nutrition is a belief system, which inevitably means there can be no objective discussion. Everything is taken as a personal attack.

I don’t know if you guys have read Paul Graham’s “How to Disagree”, but it’s worth reading.

Andy, whatever prompted you to prod Alan to write this, it was a gut-check well realised!

Andy Morgan
Admin
Andy Morgan
September 21, 2016 10:50
Reply to  Alan

Alan, thanks for the comment. You’re absolutely right. There are multiple layers, happy to expand on why I kept prodding him if you would like?

Anthony
Anthony
September 19, 2016 12:58

For the non science-y guys like me, it is great to have folks like you, alan, eric and host of other folks in the industry who are willing to put out free scientifically proven information. Of course, the caveat is that the position of these information take can always change when new evidence appear in researches. Alot of times, I encounter on social media, especially by those who has very very large subscriber base, nutrition/fitness trends that just sound bogus, but without a science background, it is hard to tell people that, that is BS. I do train and stay as abreast as I can with some of the relevant information that is being generously spread by folks I mentioned earlier and I’d like to think that I look like the part as well. Which is why I often gets asked, or tagged or somehow dragged into these bogus trends and conversations that’s on my social media, and most of the time, I have no reply until I look up from these references, make sense of it, then provide my comments on the subject. For that, I am grateful that there are reliable points of reference to stop me from further spreading BS.

Andy Morgan
Admin
Andy Morgan
September 20, 2016 15:13
Reply to  Anthony

Thank you Anthony.

Gourav
Gourav
September 19, 2016 05:23

Writting this comment even before reading this article because I know I am going to read some good stuff…Thanx Andy for posting…now I am gonna read!

Andy Morgan
Admin
Andy Morgan
September 19, 2016 09:57
Reply to  Gourav

So what did you think Gourav?

Luis Diaz
Luis Diaz
September 19, 2016 02:10

Absolutely amazing article. As a young trainer and fitness writer I feel almost as if you have to choose to be either honest and unappreciated or write about the “new” “flashy” and the next big break through in nutrition, exercise or supplements.

Its refreshing to see that it doesn’t have to be that way and people can still bring honest, science based information to the public without being looked at with glossed over eyes. I see the effects of the misconceptions, ridiculous claims, and fitness scams which new clients all the time.

I’ve seen client spends thousands on the most ridiculous crap, from meal plans to supplements to creams (I’m sure you guys have both seen the 10x more than me).

Great point on #3 and excellent list of resources I look forward to diving deep into a lot of these sites 🙂

Andy Morgan
Admin
Andy Morgan
September 19, 2016 09:50
Reply to  Luis Diaz

You can abolutely do it without selling out or being shady, but you have to be willing to put in the work with the idea of building a lasting business from the start, not chasing shortcuts (which will just kill your ability to do it as a career.

People go through phases. They get sucked in by fads, fail, try another, fail, then realise there are no shortcuts and start looking for something more serious. That’s where we come in.

I was talking to this about Alan yesterday actually. It’s something we both feel strongly, and as I know he wouldn’t mind I’ll just paste those messages here.

[Background: This is after having made 5-10 revisions to the article since it went live.]
Visible work ethic = business 1
Visible work ethic = business 2
Visible work ethic = business 3

There are plenty of people putting out content that truly serves no-one but their own egos; useless videos, narcissistic crap. You know exactly what I mean, right? Do the opposite. A business value and true impact are not counted in views or likes.

Be there publicly. Put so much effort in that no-one could even question it. I am not the smartest, most knowledgeable, biggest, or best at any individual thing, but people approach me when looking to hire someone because it’s obvious that I care and know my shit a little better than average.

Have you read my book Luis? If not, and this topic interests you, I’ll send you a copy as I’ve written a few essays on this in there at the end.

Daniel
Daniel
September 18, 2016 03:03

Great Article Alan & Andy

Andy Morgan
Admin
Andy Morgan
September 18, 2016 12:58
Reply to  Daniel

Thank you, Daniel! All Alan’s work, just my prodding. 🙂

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