About Andy Morgan

Hi, I’m Andy.

I’m a fitness author and online training and nutrition coach for men that take their physique goals very seriously. 

I am the author and developer of the site you are reading, Rippedbody.com, where I make a sincere effort to be ridiculously useful to people, without asking anything in return, but knowing full-well that I will get something in return – coaching inquiries and book sales.

This is my business model, selling without really selling. My work is highly niche and I love it.

I have been coaching and writing for the last six years, have worked with over 1000 people, sold over 10,000 books, and had my work translated into 5 languages. This makes me one of the first and most successful online coaches in the fitness industry.


My career story & how I came to live in Japan

The funny thing is that this all happened by accident.

I can identify three defining moments in my life:

  1. Getting hit in the head with a glass bottle when I was 15.
  2. Volunteering in Calcutta, India for three months when I was 19.
  3. Realizing the fitness supplements industry was full of shit when I was 27.

The first led me to start karate classes. The second gave me a thirst to explore the world. The combination of the two resulted in me boarding a plane to Japan after graduating for lack of any better ideas (see: ‘Funny’ things that brought me to Japan). The third led me to start my fitness businesses to fight against the industry nonsense.

This website used to be in Japanese also, but I broke that off into a separate website, Athletebody.jp, after coming to the painful realization that no Japanese person I met knew the meaning of ripped and that wasn’t about to change any time soon. I have since developed it into the most trusted and popular evidence-based fitness website in Japan, and our goal is to be the key educating body providing nutrition and training information for physique transformation to trainers in the industry here.

I taught myself to be fluent in Japanese in a year. If you would like to learn how I did it, I’ve written it up here.


About my books and podcast

Aside from the articles that you see on the site, these are the resources I have in English that you will likely care about:

  1. I have a Podcast which I use as an excuse to reach out to interesting people
  2. I have written a book on dietary adjustments, The Last Shred, teaching people how I get the results for my clients in reaction to being flooded with coaching applicant demands
  3. And I’ve been fortunate enough to have co-authored two of the most highly respected nutrition and training books in the industry, The Muscle and Strength Pyramids


Business and life philosophy

I put my success down to one part luck, one part ignorance of what I ‘should’ be able to achieve, and two parts persistence driven by a feeling of fortune at doing a job I love and the fear of losing should I slack off.

I am from Birmingham in the UK but now live in Tokyo, Japan. I moved here after living in Osaka for 11 years because I witnessed the power of surrounding myself with high achievers – they inspire, make me believe in myself, and drag me up, and Tokyo is full of them.

I have a motto: be useful first and expect nothing in return. I think it must be in my nature as I find it easy to do this genuinely. It has been the source of the most meaningful human connections in my life, and probably the reason why I punch above my weight with my friend circle.

I like most things involving speed, especially motorbikes, cars, and snowboarding. I try to do one thing each day to make someone else’s day.


Feel free to get in touch.

– Andy