Hi, I’m Andy, a blogger, author, and online training and nutrition coach for men that take their physique goals very seriously.
I have been coaching online since mid-2011 when readers started asking that I help them.
I have now worked with over 1000 people, sold over 30,000 books, and had my work translated into 5 languages.
^ Typing that still feels bananas to me and I feel fortunate to be in the position I am today.
This website used to be in Japanese also, but I broke that off into a separate website, Athletebody.jp, after coming to the painful realization that no Japanese person I met knew the meaning of ripped.
We have since developed it into the most trusted and popular evidence-based fitness website in Japan. Our goal is to be the educating body providing nutrition and training information for physique transformation to trainers in the Japanese industry.
I appreciate that for a white guy from the UK, this seems very random.
It all started with me being attacked with a glass bottle in the street when I was 15, which got me into Karate and then off to Japan after graduation.
You can read more about that story here.
About my books and podcast
Aside from the articles that you see on the site, I have a Podcast which I use as an excuse to reach out to interesting people.
I have written a book on dietary adjustments, The Last Shred, teaching people how I get the results for my clients in reaction to being flooded with coaching applicant demands.
I have co-authored two nutrition and training textbooks, popular with both fitness professionals and serious trainees called The Muscle and Strength Pyramids.
Sincerely, thank you for being a reader. I hope you find the site exceptionally useful and don’t hesitate to ask me questions in the comments on the articles at any time.